You can create and curate your own virtual exhibition easily by picking the right virtual exhibition platform and following the proper procedure. Moreover, it can be hard to compare and find the right virtual event platform. But you can use the features, functionalities, and needs to compare and pick one solution.
Still, if you need some extra knowledge, here are the various steps that can be helpful to curate your event easily.
8 Steps to Curate Your Online Exhibition!
8 Steps that can be helpful in curating your virtual exhibition are as follows:
1. Getting Started With Your First Online Exhibition
You have to decide whether you would conduct an online exhibition or not. Create a proper proposal for your company, ask your seniors to seize a look at it, and finalize the virtual exhibition hosting as soon as possible. Moreover, you need approval in time.
2. Develop the Concept and Content
You need to create the appropriate content and concept for your virtual exhibition once you get approval. It should include the venue style you want, the ambience of your event, decoration, sponsors, speakers, and all the other requirements. Moreover, it will be a checklist for your event that you need to share with the virtual exhibition platform.
3. Find the Platform
As you have created a complete requirement list with the concept and content, now is the time to pick a suitable virtual art exhibition platform. Moreover, You have to know and compare the various features and functionalities that you can get with the online exhibition solution. So, here are some aspects that you must look for:
- Networking Tables
- Dynamic Banners Functionality
- AI Matchmaking Tool
- Browser-Based Solutions
- Custom Environment
- DIY Booth Button Icons And Names
- B2B Meeting Scheduler
- Engagement In Audi Via Emoticons
- Whatsapp And Zoom Meeting Integration
- Access Control
- Business Card Exchange
- Networking Tables
- AR Photobooth
- Document Download
- Seamless Networking
- Standard Microsite
- Easy Navigation
- 24/7 Real-Time Technical Support
- Detailed Insights and Footprints
- Analytics and reports
4. Build an Atmosphere on a Virtual Gallery Space
You have to design the complete virtual ambiance with a creative approach. Moreover, decide the venue you want to display on your virtual medical exhibition platform. You can choose any place for your virtual event venue, and the experts will create it as it is for you. So, don’t bond your ideas and creativity. However, just share everything that you get in your mind about the branding, booths, communication tools, networking opportunities, engagement elements, and more.
5. Curate the Work
You have to organize the complete date and time for your virtual exhibition. It should be a time according to your targeted audience. Moreover, you have to understand the value of time when your audience can attend your virtual event. If you keep your event at 8 am on a Sunday, your targeted audience may not be able to join. Because after a working week, they need a free weekend. So, curate your event considering all these facts.
6. Add A Brochure or Banners to Your Exhibition
You will get a vast space for your and your sponsor’s business branding. So, you have to create proper images, gifs, videos, trailers, teasers, and infographics to showcase on the virtual medical exhibition platform. You can add internal and external links to your dynamic banners. Moreover, it will be helpful to divert your audience to your website or any other part of your event. So, create and add various brochures, flyers, and others to the banners space for better promotional and marketing.
7. Get the Word Out
Promoting your virtual exhibition is an essential aspect that you can not neglect. You have to use various ideas and ways to reach a global audience. Moreover, here are some practices that you can consider for your virtual exhibition promotion:
- Know your audience that can give you some profit
- Create registration and landing pages to get the attendees to sign up
- Consider paid campaigns and ads
- Create social media posts and contests
- Launch email marketing
- Create an event microsite with a virtual art exhibition platform
- Use content marketing with a Press release and Guest posts
- Make an announcement at your official website
- Offer referral discounts
- Ask the sponsors & speakers to promote on their social media accounts.
8. Document Library
You can create a good library for all the content you want to share with the audience. Moreover, you can add flyers, brochures, pdfs, files, study materials, art descriptions, company introductions, and other essential information at this library.
So, these are the various ways that can be helpful in curating a successful online exhibition. Moreover, you have to plan, ideate, design, market, and launch your entire event from start to end. But you can get ease with the best virtual exhibition. Just share all your requirements and leave the virtual event space on them.
Hope, you will find this article beneficial in curating your virtual exhibition in 2022.